🔗 Share this article

TikTok is introducing a fresh option that allows them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This initiative comes as the service revealed that it currently hosts more than 1 bn content made with AI.

Testing and Rollout

This change is in a pilot phase over the following weeks before a widespread launch. This development coincides with a surge in AI-generated material, spurred by emerging content generation software.

AI Proliferation Online

It has been noted that nearly a tenth of the quickest rising content creators on a popular video site primarily display clips produced artificially. A considerable share of this output is deemed “AI slop”, a term for poor-quality, mass-produced content that is typically illogical or surreal.

“We know from our community that many people like content produced via AI tools, ranging from digital art to educational videos, and we want to provide users the option to adjust the amount of that, according to their own choices,” commented a spokesperson.

AI on the Platform

The platform disclosed that there are now 1.3 billion videos on its service labeled as AI-generated. Collectively, in excess of 100 mn media items are submitted to the app each day, making clips made by AI a relatively small percentage of its total content library.

Customizing Your Feed

Viewers will be capable of reduce or increase the amount of AI content they see by opening the topic control setting in the platform and picking “AI-generated content”. Additional categories that are already be controlled under the tool encompass news, clothing, aesthetics, and choreography.

AI Disclosure Rules

TikTok’s rules oblige content makers to label convincing AI-made content, and it forbids harmful AI impersonations of well-known individuals or emergencies. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.

Additionally, the service will from now on attach an “AI-made” tag to content produced via its own AI tools, or flagged by an cross-platform project for identifying artificial media. This action is aimed to help prevent users from seeking to evade the labeling process.

AI Literacy Programs

The company is additionally launching a $2 million educational fund for experts and organizations to create learning resources about responsible artificial intelligence. This initiative will assist educational bodies focused on training coding and technology.

Moderation Strategy

TikTok has defended its moderation strategy, during discussion over intentions to make redundant numerous safety staff in Britain. It is expected to reduce 439 jobs in its content moderation department in the UK capital, with trade unions and online safety experts raising concerns that people are being substituted by machine-led review.

A senior executive stated that people-led review would still have a role, but artificial intelligence can shield workers by eliminating the most graphic content before it gets reviewed by people. The platform stated a significant reduction in disturbing and violent content seen by human moderators over the last 12 months due to the use of its AI tools.

It is vital to integrate staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is really helping us work at speed.”